The Character of Legal Marketing Content

Paul Talbot Copywriting

“Character may almost be called the most effective means of persuasion.” Aristotle Character is inextricably linked to the law firm’s positioning.  It is thoughtful and deliberate. This character of legal marketing presages the kind of relationship a prospective client might …

Drinking Native Advertising Cocktails

Paul Talbot Copywriting, Featured

Native advertising sure sounds like fun.  The term evokes images of languid strolls along spits of sugary sand.  Grass huts and coconut trees.  Maybe even a rum drink packed with chunks of fruit speared with an umbrella It’s as if …