If Buckminster Fuller Wrote Copy

Paul Talbot Copywriting, Featured

The name Buckminster Fuller came up a few weeks ago. I had a conversation with a guy in Vegas who tossed out Fuller’s name, a name I hadn’t heard in years.  And years ago, Fuller intrigued me. Sadly, he slipped …

The Question That Drips Danger

Paul Talbot Copywriting

Twenty-five years ago, when I was a sales manager, I would sit in my office and occasionally bellow out, “No.” This happened when I overhead a salesperson working the phones ask a prospect a question that could be answered with …

Right Word, Right Vintage

Paul Talbot Copywriting, Featured

The right word has always mattered.  I’m one of those guys who has either frittered away or invested hours tinkering with choices that eventually wind up hatching the right word. As Mark Twain wrote, “The difference between the right word …