8 Marketing Tips For Freelancers

Paul Talbot Copywriting 0 Comments

One of my LinkedIn connections, Hassan Rostam, is the CEO of Marginwise. Hassan asked me… “Depending on the source or definition, there are 20 to 50 million freelancers in the US economy. You’re one of them yourself. How do they …

Landing Page Optimization Breakthroughs

Paul Talbot Featured 0 Comments

Landing page optimization can’t happen until you… Attract the right prospect. Work backwards from the desired outcome to define your conversion goal. Give the prospect something helpful when there’s response to your call to action. Once these landing page optimization …

A Marketing Mystery

Paul Talbot Copywriting 0 Comments

Two men want to buy the exact same white shirt. They have roughly the same levels of education and income. Their jobs are much the same. So are their homes, their media consumption habits, and their personal interests. They drive …

Lead Gen Math Made Easy

Paul Talbot Copywriting, Featured 0 Comments

Lots of lead gen numbers are interesting.  But only one number is vitally important. It’s what old-time direct marketers called “the allowable cost per order.” Instead of obsessing on clickthroughs, conversion rates and cost per click, focus on what it …

If Buckminster Fuller Wrote Copy

Paul Talbot Copywriting, Featured

The name Buckminster Fuller came up a few weeks ago. I had a conversation with a guy in Vegas who tossed out Fuller’s name, a name I hadn’t heard in years.  And years ago, Fuller intrigued me. Sadly, he slipped …