8 Marketing Tips For Freelancers

Paul Talbot Copywriting 0 Comments

One of my LinkedIn connections, Hassan Rostam, is the CEO of Marginwise. Hassan asked me… “Depending on the source or definition, there are 20 to 50 million freelancers in the US economy. You’re one of them yourself. How do they …

A Marketing Mystery

Paul Talbot Copywriting 0 Comments

Two men want to buy the exact same white shirt. They have roughly the same levels of education and income. Their jobs are much the same. So are their homes, their media consumption habits, and their personal interests. They drive …

Lead Gen Math Made Easy

Paul Talbot Copywriting, Featured 0 Comments

Lots of lead gen numbers are interesting.  But only one number is vitally important. It’s what old-time direct marketers called “the allowable cost per order.” Instead of obsessing on clickthroughs, conversion rates and cost per click, focus on what it …

If Buckminster Fuller Wrote Copy

Paul Talbot Copywriting, Featured

The name Buckminster Fuller came up a few weeks ago. I had a conversation with a guy in Vegas who tossed out Fuller’s name, a name I hadn’t heard in years.  And years ago, Fuller intrigued me. Sadly, he slipped …

The Question That Drips Danger

Paul Talbot Copywriting

Twenty-five years ago, when I was a sales manager, I would sit in my office and occasionally bellow out, “No.” This happened when I overhead a salesperson working the phones ask a prospect a question that could be answered with …

Right Word, Right Vintage

Paul Talbot Copywriting, Featured

The right word has always mattered.  I’m one of those guys who has either frittered away or invested hours tinkering with choices that eventually wind up hatching the right word. As Mark Twain wrote, “The difference between the right word …